Tuesday, 27 January 2009

Online Video Advertising

Some people argue that the TV took off as a communication channel only when the 30-sec spot was defined as THE gold standard . Should happen the same with online videos?

Or is this quest for standardizing such a protean medium as the Internet a waste of effort and time?

You can find some thinking about these matters in http://www.businessweek.com/technology/content/jan2009/tc20090126_341533.htm

Also a glossary of some video formats, wiht examples and advertisers using them in http://www.businessweek.com/technology/content/jan2009/tc20090126_305941.htm

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