Welcome to the first Media Lab in the Americas!

Media Team ANCAM head with Liliana Perez (CCM ANCAM) and Christian Trujillo (Media Manager ANCAM) realized the Media Lab in Bogota, Colombia, taking all the expertise and learning from the London Media Lab. And this Media Lab brings a new Concept: No try is not allowed!














This new digital space is a collaboration with Agile Working where everyone can interact and experience the digital world, building a better and updated knowledge on our consumers, because every day, ANCAM consumers become more and more digitally active, and this space is where you will access digital media innovations at first hand, this is where you will get digital tools for your brands before others, this is where you will learn how to conquer the digital universe of our consumers, this is where Unilever has to be.














The project was presented to Paul Polman and Michael Polk in their recent visit to Colombia last week, (just one day after finalizing the Media Lab!). This is the first one outside London, but no the last one, many Media teams around the world are finishing their projects and requesting to grow in Digital knowledge and experience with Media Labs in different cities and make the challenge to different areas in Unilever.

















We are now leading the way to share more and more the digital space, driving innovation through media, and with this media lab,our moment continues.

Welcome to MediaLab Ancam, because, NO TRY IS NOT ALLOWED!