Past week Fruco (one of the most loved brands in Colombia) made a presentation with a successful digital case called: Fruco Online Community, recognized by IAB (Interactive Advertising Bureau). IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising.
In this opportunity Fruco was selected as Successful case for IAB because of a digital structured strategy implemented with excellent results. During 40 minutes the event assistants (digital agencies, brand agencies, advertisers, and digital experts) knew the case and Fruco digital implementation results. The case was presented by Santiago Vallejo (Category Dressings) and Christian Trujillo (Media Manager Andina).
One of the most important Magazines in Colombia made an interview to Christian Trujillo and we are sharing the article with you and your teams to inspire new ways to promote the digital way in communication strategies.
In this opportunity Fruco was selected as Successful case for IAB because of a digital structured strategy implemented with excellent results. During 40 minutes the event assistants (digital agencies, brand agencies, advertisers, and digital experts) knew the case and Fruco digital implementation results. The case was presented by Santiago Vallejo (Category Dressings) and Christian Trujillo (Media Manager Andina).
One of the most important Magazines in Colombia made an interview to Christian Trujillo and we are sharing the article with you and your teams to inspire new ways to promote the digital way in communication strategies.
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